The form came out of the function because it is for the audience that already knows the show, while hoping to get a new audience, too.
Mitchell HurwitzIf you've got a restaurant, you definitely want the line to be out the door the first night, but you're more interested in people continuing to come to the restaurant. And that's their outlook, a little bit. I think it allows for more creativity, in the process. It allows people to make interesting programming that maybe wouldn't have a place on broadcast networks, if you were just counting people.
Mitchell HurwitzI don't know how that budget would have been worked out, but that was the initial idea. Obviously, we couldn't have had a show with nine expensive actors in it. It was very nice that they were even interested in doing that. But, I was so proud of what we'd done that I couldn't think of a compelling reason to do a lesser version of it.
Mitchell HurwitzAt the time, I used to say, "We should market this like Everybody Loves Raymond. It's just a guy dealing with his family." Instead, it was irresistible to show all these funny people. So, I actually think this could be more inviting to a new audience because they can just watch one character, find out what's going on in his life, and then meet another character and find out what's going on in her life, and then see how it intersects the other one.
Mitchell HurwitzWe figured the interesting question for them is, "Where has the family been since 2006, since the last time we saw them?" So, part of the time, we had to spend answering that question. Then, inevitably, it goes up to a point of crisis, in everyone's show. There was just no getting around that it was about 2006-2012.
Mitchell Hurwitz