We figured the interesting question for them is, "Where has the family been since 2006, since the last time we saw them?" So, part of the time, we had to spend answering that question. Then, inevitably, it goes up to a point of crisis, in everyone's show. There was just no getting around that it was about 2006-2012.
Mitchell HurwitzNetflix will know everything. Netflix will know when a person stops watching it. They have all of their algorithms and will know that this person watched five minutes of a show and then stopped. They can tell by the behavior and the time of day that they are going to come back to it, based on their history.
Mitchell HurwitzThanks to the critics and thanks to the Emmys, we got all sorts of great reviews and notices and awards, at the start. Part of it is that it's great fortune to have something to live up to, but as creative people, we all have to just put that aside and go forward, make the best product we can, have as joyous of an experience as we can, and really remember that the spirit of this was to surprise the fans with something that they didn't see coming.
Mitchell HurwitzI think everybody wants to be loved, all the time, but it's not realistic. It's also not realistic, if you're going to be ambitious, in terms of changing the form or evolving.
Mitchell Hurwitz