Coca-Cola is the only business in the world where no matter which country or town or village you are in, if someone asks what do you do, and you say you work for Coca-Cola, you never have to answer the question, What is that?

A brand is a promise. A good brand is a promise kept.

During difficult economic times, consumers gravitate toward the brands they know, the brands they love and trust.

Without investment there will not be growth, and without growth there will not be employment.

If theres a choice between tap water and bottled water, the consumer can make that choice. In a very large geography in the world, that choice does not exist.

Coca-Cola is the only business in the world where no matter which country or town or village you are in, if someone asks what do you do, and you say you work for Coca-Cola, you never have to answer the question, What is that?

There is no tomorrow without today.