Consumers no longer want only a great product - they want to buy products from companies that align with their own character and values.

If theres a choice between tap water and bottled water, the consumer can make that choice. In a very large geography in the world, that choice does not exist.

During difficult economic times, consumers gravitate toward the brands they know, the brands they love and trust.

Coca-Cola is the only business in the world where no matter which country or town or village you are in, if someone asks what do you do, and you say you work for Coca-Cola, you never have to answer the question, What is that?

I love Southeast Asia. As a child, I lived in that part of the world. My first time in Burma was in 1958 with my parents.

A brand is a promise. A good brand is a promise kept.

Consumers no longer want only a great product - they want to buy products from companies that align with their own character and values.