During difficult economic times, consumers gravitate toward the brands they know, the brands they love and trust.
Muhtar KentConsumers no longer want only a great product - they want to buy products from companies that align with their own character and values.
Muhtar KentIf theres a choice between tap water and bottled water, the consumer can make that choice. In a very large geography in the world, that choice does not exist.
Muhtar Kent