The franchise and the virus work on the same principle, what thrives in one place will thrive in another. You just have to find a sufficiently virulent business plan, condense it into a three-ring binder ― its DNA ― Xerox it, and embed it in the fertile line of a well-traveled highway, preferably one with a left turn lane. Then the growth will expand until it runs up against its property lines.
Neal StephensonThe GPS unit became almost equally obstreperous, though, over Richard’s unauthorized route change, until they finally passed over some invisible cybernetic watershed between two possible ways of getting to their destination, and it changed its fickle little mind and began calmly telling him which way to proceed as if this had been its idea all along.
Neal StephensonMost of the brain's work is done while the brain's owner is ostensibly thinking about something else, so sometimes you have to deliberately find something else to think and talk about.
Neal StephensonIt is commonly the case with technologies that you can get the best insight about how they work by watching them fail.
Neal StephensonI really am just trying to tell stories. But stories are often grounded in larger events and themes. They don't have to be - there's a big literature of trailer-park, kitchen-table fiction that's just about goings-on in the lives of ordinary people - but my own tastes run toward stories that in addition to being good stories are set against a backdrop that is interesting to read and learn about.
Neal StephensonAres always reemerges from the chaos. It will never go away. Athenian civilization defends itself from the forces of Ares with metis, or technology. Technology is built on science. Science is like the alchemists' uroburos, continually eating its own tail. The process of science doesn't work unless young scientists have the freedom to attack and tear down old dogmas, to engage in an ongoing Titanomachia. Science flourishes where art and free speech flourish.
Neal Stephenson