Our priests and presidents, our surgeons and lawyers, our educators and newscasters need worry less about satisfying the demands of their discipline than the demands of good showmanship.

You can only photograph a fragment of the here and now. The photograph presents the world as object; language, the world as idea.

Build an "inclusive narrative" that goes beyond race, class, religion, etc., so that all may participate in the "the great debates".

TV serves us most usefully when presenting junk-entertainment; it serves us most ill when it co-opts serious modes of discourse - news, politics, science, education, commerce, religion.

Remember: in order for a perception to change one must be frustrated in one's actions or change one's purpose.

The television commercial is not at all about the character of products to be consumed. It is about the character of the consumers of products. (128)

We can make the trains run on time but if they are not going where we want them to go, why bother?