When it comes to meeting and attracting women, many men are resigned and complacent. We figure some guys were born with that particular power and other guys weren't. I wasn't.
Neil StraussHe was telling the students about the hypnotic technique of using quotes in a conversation. An idea is more palatable ... if it comes from someone else. The unconscious thinks in terms of content and structure. If you introduce a pattern with the words, 'My friend was telling me,' the critical part of her mind shuts off.
Neil Strauss