The way something is presented will define the way you react to it.
Its focus wasn't on the written word but how the word was written.
Typography is a hidden tool of manipulation within society. All schools should be teaching typography; we should be fundamentally aware of how typographic language is forming out assholes.
Digital design is like painting, except the paint never dries.
Typography is a hidden tool of manipulation within society.
We are so obsessed with the Net and technology that we forget the message... We imagine to be able to do anything, and our software helps us believe we can... But we must move beyond the 'how' to reconsider the 'what' and the 'why'.