The way something is presented will define the way you react to it.

We're very concerned with language and how language works. We're trying to engage people rather than dictate how they should be thinking.

We are so obsessed with the Net and technology that we forget the message... We imagine to be able to do anything, and our software helps us believe we can... But we must move beyond the 'how' to reconsider the 'what' and the 'why'.

Typography is a hidden tool of manipulation within society.

Typography is a hidden tool of manipulation within society. All schools should be teaching typography; we should be fundamentally aware of how typographic language is forming out assholes.

People think that digital language is a fixed language, but it's not: it's very fluid. It's like I'm doing a painting where the paint refuses to dry.

Its focus wasn't on the written word but how the word was written.