Digital design is like painting, except the paint never dries.

We're very concerned with language and how language works. We're trying to engage people rather than dictate how they should be thinking.

Its focus wasn't on the written word but how the word was written.

Design is more than just a few tricks to the eye. It's a few tricks to the brain.

People think that digital language is a fixed language, but it's not: it's very fluid. It's like I'm doing a painting where the paint refuses to dry.

The way something is presented will define the way you react to it.

Typography is a hidden tool of manipulation within society. All schools should be teaching typography; we should be fundamentally aware of how typographic language is forming out assholes.