Digital design is like painting, except the paint never dries.

We are so obsessed with the Net and technology that we forget the message... We imagine to be able to do anything, and our software helps us believe we can... But we must move beyond the 'how' to reconsider the 'what' and the 'why'.

We're very concerned with language and how language works. We're trying to engage people rather than dictate how they should be thinking.

The way something is presented will define the way you react to it.

Typography is a hidden tool of manipulation within society. All schools should be teaching typography; we should be fundamentally aware of how typographic language is forming out assholes.

Typography is a hidden tool of manipulation within society.

An electrician isn't an opinion former, but a graphic designer is. My argument is that all graphic designers hold high levels of responsibility in society. We take invisible ideas and make them tangible. That's our job.