That's always been my test for what makes a story: is this something journalists would gossip with each other about?
Nick DentonI don't really mind playing tabloid monster. I always liked those characters in the old movies.
Nick DentonGoogle and others truncate headlines at 70 characters. On the Manti Teo story, Deadspin's scoop fell down the Google search results, overtaken by copycat stories with simpler headlines. Deadspin's headline was 118 characters. Vital information - 'hoax' - was one of the words that was cut off.
Nick Denton