I have to come to terms with the paternalism of American business. Companies are expected to take on so many social responsibilities which are the province of the state in Europe.

Jonah Peretti is one of the smartest web publishers out there. And Buzzfeed is an aggressive and dynamic company.

I want to institutionalise and automate chequebook journalism.

An employer would be a complete fool to let an image like college partying influence their hiring decisions.

Ben Smith's quick-hit campaign 'scoops' are about as viral as cat videos. That fits with Buzzfeed.

As a print journalist, if you hear a rumour you try to stand it up and if you can't, the story dies. With a blog you can throw the rumour out there and ask for help. You can say: 'We don't know if this is true or not.

That's always been my test for what makes a story: is this something journalists would gossip with each other about?