Critics say Internet advertising suffers from limitless inventory, which depresses prices. These exclusive front-page sponsorships are not limitless. If HBO doesn't move quickly enough, Showtime can buy out Gawker and Jezebel for the key fall TV season. On any individual day, there isn't room for both of them; and that's healthy.

Ben Smith's quick-hit campaign 'scoops' are about as viral as cat videos. That fits with Buzzfeed.

We believe that the best Web content optimization strategy is something as old as journalism itself: the shocking truth and the authentic opinion.

It's harder now for journalists to do stories about billionaires, like Peter Thiel, without having at the back of their minds the fear that maybe somebody deep-pocketed, you know, with limited resources is going to come after us and can my organization afford to defend me?

Relentless and cynical traffic-trawling is bad for the soul.

Web media needs to move to TV metaphor - with full-screen imagery and other content interrupted with full-screen ads.

Superior writers, videographers and other content makers want to work with their own kind and for their own kind.