Critics say Internet advertising suffers from limitless inventory, which depresses prices. These exclusive front-page sponsorships are not limitless. If HBO doesn't move quickly enough, Showtime can buy out Gawker and Jezebel for the key fall TV season. On any individual day, there isn't room for both of them; and that's healthy.

Superior writers, videographers and other content makers want to work with their own kind and for their own kind.

Apple makes beautiful products. I own a Mac Pro, a Mac Book, a Mac Mini, an iPad, an iPhone, pretty much the entire collection.

Your writers write these pieces about meaningless startups, meaningless apps and meaningless companies.

Ben Smith's quick-hit campaign 'scoops' are about as viral as cat videos. That fits with Buzzfeed.

Most good media come out of somebody saying, 'This should exist; this is something I want to read.

No picture, no footage, no story. The people these days require some visual evidence in order to believe what they read.