That's always been my test for what makes a story: is this something journalists would gossip with each other about?

Publishing should be a collaboration between authors and their smartest readers - and at some point the distinction should become meaningless.

I want to institutionalise and automate chequebook journalism.

Ben Smith's quick-hit campaign 'scoops' are about as viral as cat videos. That fits with Buzzfeed.

That's always been my test for what makes a story: is this something journalists would gossip with each other about?

It's harder now for journalists to do stories about billionaires, like Peter Thiel, without having at the back of their minds the fear that maybe somebody deep-pocketed, you know, with limited resources is going to come after us and can my organization afford to defend me?

Forget about someone's resume or how they present themselves at a party. Can they blog or not? The blog doesn't lie.