That's always been my test for what makes a story: is this something journalists would gossip with each other about?

Most good media come out of somebody saying, 'This should exist; this is something I want to read.

We believe that the best Web content optimization strategy is something as old as journalism itself: the shocking truth and the authentic opinion.

Forget about someone's resume or how they present themselves at a party. Can they blog or not? The blog doesn't lie.

Google and others truncate headlines at 70 characters. On the Manti Teo story, Deadspin's scoop fell down the Google search results, overtaken by copycat stories with simpler headlines. Deadspin's headline was 118 characters. Vital information - 'hoax' - was one of the words that was cut off.

While I love the medium, I've always been skeptical about the value of blogs as businesses.

I have to come to terms with the paternalism of American business. Companies are expected to take on so many social responsibilities which are the province of the state in Europe.