I want to institutionalise and automate chequebook journalism.

We believe that the best Web content optimization strategy is something as old as journalism itself: the shocking truth and the authentic opinion.

Critics say Internet advertising suffers from limitless inventory, which depresses prices. These exclusive front-page sponsorships are not limitless. If HBO doesn't move quickly enough, Showtime can buy out Gawker and Jezebel for the key fall TV season. On any individual day, there isn't room for both of them; and that's healthy.

That's always been my test for what makes a story: is this something journalists would gossip with each other about?

Web media needs to move to TV metaphor - with full-screen imagery and other content interrupted with full-screen ads.

Jonah Peretti is one of the smartest web publishers out there. And Buzzfeed is an aggressive and dynamic company.

I have to come to terms with the paternalism of American business. Companies are expected to take on so many social responsibilities which are the province of the state in Europe.