I want to institutionalise and automate chequebook journalism.

Superior writers, videographers and other content makers want to work with their own kind and for their own kind.

Apple makes beautiful products. I own a Mac Pro, a Mac Book, a Mac Mini, an iPad, an iPhone, pretty much the entire collection.

I think people are sort of waking up to it now, how probably the biggest change in Internet media isn't the immediacy of it, or the low costs, but the measurability. Which is actually terrifying if you're a traditional journalist, and used to pushing what people ought to like, or what you think they ought to like.

Forget about someone's resume or how they present themselves at a party. Can they blog or not? The blog doesn't lie.

Jonah Peretti is one of the smartest web publishers out there. And Buzzfeed is an aggressive and dynamic company.

Publishing should be a collaboration between authors and their smartest readers - and at some point the distinction should become meaningless.