Superior writers, videographers and other content makers want to work with their own kind and for their own kind.

That's always been my test for what makes a story: is this something journalists would gossip with each other about?

As a print journalist, if you hear a rumour you try to stand it up and if you can't, the story dies. With a blog you can throw the rumour out there and ask for help. You can say: 'We don't know if this is true or not.

We believe that the best Web content optimization strategy is something as old as journalism itself: the shocking truth and the authentic opinion.

Most good media come out of somebody saying, 'This should exist; this is something I want to read.

Publishing should be a collaboration between authors and their smartest readers - and at some point the distinction should become meaningless.

I want to institutionalise and automate chequebook journalism.