It's harder now for journalists to do stories about billionaires, like Peter Thiel, without having at the back of their minds the fear that maybe somebody deep-pocketed, you know, with limited resources is going to come after us and can my organization afford to defend me?

Google demotes search results that don't get clicked on.

Your writers write these pieces about meaningless startups, meaningless apps and meaningless companies.

Jonah Peretti is one of the smartest web publishers out there. And Buzzfeed is an aggressive and dynamic company.

That's always been my test for what makes a story: is this something journalists would gossip with each other about?

As a print journalist, if you hear a rumour you try to stand it up and if you can't, the story dies. With a blog you can throw the rumour out there and ask for help. You can say: 'We don't know if this is true or not.

While I love the medium, I've always been skeptical about the value of blogs as businesses.