Personally, as a print journalist, I always found the most interesting stories to be the ones hacks talked about in the bar after work.

As a print journalist, if you hear a rumour you try to stand it up and if you can't, the story dies. With a blog you can throw the rumour out there and ask for help. You can say: 'We don't know if this is true or not.

Web media needs to move to TV metaphor - with full-screen imagery and other content interrupted with full-screen ads.

I don't really mind playing tabloid monster. I always liked those characters in the old movies.

Personally, as a print journalist, I always found the most interesting stories to be the ones hacks talked about in the bar after work.

Ben Smith's quick-hit campaign 'scoops' are about as viral as cat videos. That fits with Buzzfeed.

I think people are sort of waking up to it now, how probably the biggest change in Internet media isn't the immediacy of it, or the low costs, but the measurability. Which is actually terrifying if you're a traditional journalist, and used to pushing what people ought to like, or what you think they ought to like.