Personally, as a print journalist, I always found the most interesting stories to be the ones hacks talked about in the bar after work.

Personally, as a print journalist, I always found the most interesting stories to be the ones hacks talked about in the bar after work.

Ben Smith's quick-hit campaign 'scoops' are about as viral as cat videos. That fits with Buzzfeed.

We believe that the best Web content optimization strategy is something as old as journalism itself: the shocking truth and the authentic opinion.

I want to institutionalise and automate chequebook journalism.

Google and others truncate headlines at 70 characters. On the Manti Teo story, Deadspin's scoop fell down the Google search results, overtaken by copycat stories with simpler headlines. Deadspin's headline was 118 characters. Vital information - 'hoax' - was one of the words that was cut off.

That's always been my test for what makes a story: is this something journalists would gossip with each other about?