Forget about someone's resume or how they present themselves at a party. Can they blog or not? The blog doesn't lie.

That's always been my test for what makes a story: is this something journalists would gossip with each other about?

Superior writers, videographers and other content makers want to work with their own kind and for their own kind.

Google and others truncate headlines at 70 characters. On the Manti Teo story, Deadspin's scoop fell down the Google search results, overtaken by copycat stories with simpler headlines. Deadspin's headline was 118 characters. Vital information - 'hoax' - was one of the words that was cut off.

We believe that the best Web content optimization strategy is something as old as journalism itself: the shocking truth and the authentic opinion.

I don't really mind playing tabloid monster. I always liked those characters in the old movies.

Personally, as a print journalist, I always found the most interesting stories to be the ones hacks talked about in the bar after work.