Forget about someone's resume or how they present themselves at a party. Can they blog or not? The blog doesn't lie.

Personally, as a print journalist, I always found the most interesting stories to be the ones hacks talked about in the bar after work.

Google demotes search results that don't get clicked on.

Ben Smith's quick-hit campaign 'scoops' are about as viral as cat videos. That fits with Buzzfeed.

Relentless and cynical traffic-trawling is bad for the soul.

Forget about someone's resume or how they present themselves at a party. Can they blog or not? The blog doesn't lie.

While I love the medium, I've always been skeptical about the value of blogs as businesses.