Google and others truncate headlines at 70 characters. On the Manti Teo story, Deadspin's scoop fell down the Google search results, overtaken by copycat stories with simpler headlines. Deadspin's headline was 118 characters. Vital information - 'hoax' - was one of the words that was cut off.
Nick DentonWeb media needs to move to TV metaphor - with full-screen imagery and other content interrupted with full-screen ads.
Nick DentonPublishing should be a collaboration between authors and their smartest readers - and at some point the distinction should become meaningless.
Nick Denton