We believe that the best Web content optimization strategy is something as old as journalism itself: the shocking truth and the authentic opinion.

That's always been my test for what makes a story: is this something journalists would gossip with each other about?

Forget about someone's resume or how they present themselves at a party. Can they blog or not? The blog doesn't lie.

Google demotes search results that don't get clicked on.

While I love the medium, I've always been skeptical about the value of blogs as businesses.

Publishing should be a collaboration between authors and their smartest readers - and at some point the distinction should become meaningless.

I don't really mind playing tabloid monster. I always liked those characters in the old movies.