While I love the medium, I've always been skeptical about the value of blogs as businesses.
Nick DentonWeb media needs to move to TV metaphor - with full-screen imagery and other content interrupted with full-screen ads.
Nick DentonCritics say Internet advertising suffers from limitless inventory, which depresses prices. These exclusive front-page sponsorships are not limitless. If HBO doesn't move quickly enough, Showtime can buy out Gawker and Jezebel for the key fall TV season. On any individual day, there isn't room for both of them; and that's healthy.
Nick Denton