Your writers write these pieces about meaningless startups, meaningless apps and meaningless companies.

I want to institutionalise and automate chequebook journalism.

Google demotes search results that don't get clicked on.

Personally, as a print journalist, I always found the most interesting stories to be the ones hacks talked about in the bar after work.

Ben Smith's quick-hit campaign 'scoops' are about as viral as cat videos. That fits with Buzzfeed.

Henry Blodget does occasionally have a new idea. If you're making a point about aggregation or the emptiness of modern journalism, he's far from the best target. Try Huffpo - or Gawker writers whose souls have been corroded by irony.

While I love the medium, I've always been skeptical about the value of blogs as businesses.