Google and others truncate headlines at 70 characters. On the Manti Teo story, Deadspin's scoop fell down the Google search results, overtaken by copycat stories with simpler headlines. Deadspin's headline was 118 characters. Vital information - 'hoax' - was one of the words that was cut off.

Superior writers, videographers and other content makers want to work with their own kind and for their own kind.

Google demotes search results that don't get clicked on.

Your writers write these pieces about meaningless startups, meaningless apps and meaningless companies.

Web media needs to move to TV metaphor - with full-screen imagery and other content interrupted with full-screen ads.

An employer would be a complete fool to let an image like college partying influence their hiring decisions.

We believe that the best Web content optimization strategy is something as old as journalism itself: the shocking truth and the authentic opinion.