Google and others truncate headlines at 70 characters. On the Manti Teo story, Deadspin's scoop fell down the Google search results, overtaken by copycat stories with simpler headlines. Deadspin's headline was 118 characters. Vital information - 'hoax' - was one of the words that was cut off.

No picture, no footage, no story. The people these days require some visual evidence in order to believe what they read.

Web media needs to move to TV metaphor - with full-screen imagery and other content interrupted with full-screen ads.

Superior writers, videographers and other content makers want to work with their own kind and for their own kind.

We believe that the best Web content optimization strategy is something as old as journalism itself: the shocking truth and the authentic opinion.

I think people are sort of waking up to it now, how probably the biggest change in Internet media isn't the immediacy of it, or the low costs, but the measurability. Which is actually terrifying if you're a traditional journalist, and used to pushing what people ought to like, or what you think they ought to like.

Henry Blodget does occasionally have a new idea. If you're making a point about aggregation or the emptiness of modern journalism, he's far from the best target. Try Huffpo - or Gawker writers whose souls have been corroded by irony.