Google and others truncate headlines at 70 characters. On the Manti Teo story, Deadspin's scoop fell down the Google search results, overtaken by copycat stories with simpler headlines. Deadspin's headline was 118 characters. Vital information - 'hoax' - was one of the words that was cut off.

Web media needs to move to TV metaphor - with full-screen imagery and other content interrupted with full-screen ads.

Forget about someone's resume or how they present themselves at a party. Can they blog or not? The blog doesn't lie.

Your writers write these pieces about meaningless startups, meaningless apps and meaningless companies.

Personally, as a print journalist, I always found the most interesting stories to be the ones hacks talked about in the bar after work.

We believe that the best Web content optimization strategy is something as old as journalism itself: the shocking truth and the authentic opinion.

I don't really mind playing tabloid monster. I always liked those characters in the old movies.