Google and others truncate headlines at 70 characters. On the Manti Teo story, Deadspin's scoop fell down the Google search results, overtaken by copycat stories with simpler headlines. Deadspin's headline was 118 characters. Vital information - 'hoax' - was one of the words that was cut off.

No picture, no footage, no story. The people these days require some visual evidence in order to believe what they read.

As a print journalist, if you hear a rumour you try to stand it up and if you can't, the story dies. With a blog you can throw the rumour out there and ask for help. You can say: 'We don't know if this is true or not.

Henry Blodget does occasionally have a new idea. If you're making a point about aggregation or the emptiness of modern journalism, he's far from the best target. Try Huffpo - or Gawker writers whose souls have been corroded by irony.

Personally, as a print journalist, I always found the most interesting stories to be the ones hacks talked about in the bar after work.

We believe that the best Web content optimization strategy is something as old as journalism itself: the shocking truth and the authentic opinion.

That's always been my test for what makes a story: is this something journalists would gossip with each other about?