Storytelling sticks in the mind because it attaches emotions to events, and that's the way we remember things. If you don't tell stories, no one will remember what you say.

We are communal beings who love to get together in groups and share emotions - like sporting events, rock concerts and political rallies. We crave tribal membership.

It turns out that we determine who our leaders are by unconscious undertones we all project with our voices - and of which we're completely unaware.

Leaders can only lead willing, preferably zealous followers so don't get too far out in front of your team.

You can strengthen your leadership voice by finding what I call its Maximum Resonance Point and learning to pitch your voice there. That gives you the strongest voice and thus the one that people are most likely to want to follow.

The person in power takes up the most space.

The world is a very big place and there are many wonderful people in with ideas you haven't thought about. Talk to them, find out what they're thinking, so that you can be the best person you can be.