Storytelling sticks in the mind because it attaches emotions to events, and that's the way we remember things. If you don't tell stories, no one will remember what you say.

There are four different kinds of power in a communication: position power (the CEO talking to her direct reports), emotion power (passion sometimes rules the day), expertise (people often listen to the most knowledgeable person in the room), and conversational power (the subtlest, this is the ability to direct the conversation through body language).

You have to begin by posing questions to your unconscious mind, and then listening very carefully for the answers. If you pose the right kinds of questions, and listen well, you can begin to tap into the power of your unconscious mind.

The person in power takes up the most space.

Every human emits unconscious vocal undertones that determine who the leader is in the room.

Storytelling sticks in the mind because it attaches emotions to events, and that's the way we remember things. If you don't tell stories, no one will remember what you say.

In cyberspace, we get many fewer cues about the emotional states and attitudes of the people we're talking to. That makes it less interesting, easier to mis-communicate, and more likely to destroy trust. So you need to treat cyberspace with care, especially being aware of the fragile nature of trust in the virtual world.