I'd love to design a school.

If you really want you people to innovate, buy a science fiction book, tear off the covers, and tell them it's history.

People like secrets. Creative people really like secrets.

Creativity is every company's first driver. It's where everything starts, where energy and forward motion originate. Without that first charge of creativity, nothing else can take place.

The true entreprenuer is a doer,not a dreamer.

In the early days of the video game business, everybody played. The question is, what happened? My theory - and I think it's pretty well borne out - is that in the '80s, games got gory, and that lost the women. And then they got complex, and that lost the casual gamer.

People hate to and will not read instructions.