Creativity is every company's first driver. It's where everything starts, where energy and forward motion originate. Without that first charge of creativity, nothing else can take place.

If you don't hire at least one or two people that are smarter than you are, then you're a terrible manager and I don't need you.

I guess I'd like to be known for being an innovator, fostering creativity, thinking outside the box. You know, keeping people playful.

I don't think people understand how much hard work innovation is. That it's not just getting an idea. You really have to cross your T's and dot your I's long before you ever start on the project. I don't think people perceive that about me. I work hard.

Atari always was a technology-driven company, and we were very keen on keeping the technological edge on everything. There's a whole bunch of things that we innovated. We made the first computer that did stamps or sprites, we did screen-mapping for the very first time, and a lot of stuff like that. We had some of the most sophisticated sound-creating systems, and were instrumental in MIDI.

People can buy a bottle of gin and drink it at home for about a buck a drink, whereas they are willing to go to a bar and pay 12 bucks for the same cocktail. The difference is that man needs to be social. So I believe that there is a strong demand for games that are social.

I basically look at PR as something you do if there's an object in mind. But my ego doesn't need it.