Creativity is every company's first driver. It's where everything starts, where energy and forward motion originate. Without that first charge of creativity, nothing else can take place.

'Grand Theft Auto', in its deification of antisocial behavior, is where I heap the most of my scorn.

Creativity in life is about saying yes to new ideas.

I don't think people understand how much hard work innovation is. That it's not just getting an idea. You really have to cross your T's and dot your I's long before you ever start on the project. I don't think people perceive that about me. I work hard.

Everybody copied Atari products. So we started messing with them and it was fun. We bought enough chips that we could get them mislabeled. So we bankrupted at least two companies which copied our boards, and bought all the parts but they were the wrong parts, so they're sitting on all this inventory they can't sell because the games don't work.

I try to get a vision of the future, and then I try to figure out where the discontinuities are.

I believe there are Steve Jobses all around us. Really, what is happening is that they're being edited out of importance.