Creativity is every company's first driver. It's where everything starts, where energy and forward motion originate. Without that first charge of creativity, nothing else can take place.

When you're building something, you know all of the trade-offs.

The subtle generational cues that make one thing cool and another uncool aren't always obvious to a parent. My children are my dinner-table sounding board. I've come up with some wonderful ideas that they universally dismissed as 'lame.'

The ultimate inspiration is the deadline.

One of the big concerns I have is that most of the HR departments in a lot of companies are hiring away from creativity and they don't know it. For instance, they are requiring everybody to have a college degree. The most creative people I know couldn't deal with college.

I guess I'd like to be known for being an innovator, fostering creativity, thinking outside the box. You know, keeping people playful.

I basically look at PR as something you do if there's an object in mind. But my ego doesn't need it.