Native advertising covers an awful lot of stuff. In many ways, it's just an extension of what in print had been called for years an advertorial.
Norman PearlstineThere are newsweeklies that are dead. Some may still be walking, but they're dead.
Norman PearlstineYou can't just reprise the news. You have to have journalism that makes a point and you have to be in sync with your audience.
Norman PearlstineJust as there's some technologies that jeopardize revenue for traditional products, there are also technologies that can significantly lower costs.
Norman Pearlstine