You can't just reprise the news. You have to have journalism that makes a point and you have to be in sync with your audience.
Norman PearlstineI think there's huge room for a personality who can create a following, and that personality can be a person or a company.
Norman PearlstineIf we can help an advertiser refine a message so it works for our consumers, we should be doing that, but at the same time, you never want to do it by confusing the customer about what the experience is. If we fail in that regard, we do our brand and our customers a disservice.
Norman PearlstineJust as there's some technologies that jeopardize revenue for traditional products, there are also technologies that can significantly lower costs.
Norman PearlstineThe issues for journalism and journalists, we see obvious places where presentation is very different in a digital space from traditional print. If you go to a New York Times homepage, you cannot get to a story about the Ukraine without a click-off on a banner ad or a slide show. They're not alone in that - you think you're clicking on a video about a news event and you have a 30-second ad that you have to watch before you can get to it.
Norman Pearlstine