Native advertising covers an awful lot of stuff. In many ways, it's just an extension of what in print had been called for years an advertorial.
Norman PearlstineI think there's huge room for a personality who can create a following, and that personality can be a person or a company.
Norman PearlstineThere are newsweeklies that are dead. Some may still be walking, but they're dead.
Norman Pearlstine