Native advertising covers an awful lot of stuff. In many ways, it's just an extension of what in print had been called for years an advertorial.

I've always had an interest in geopolitics and macroeconomics.

Just as there's some technologies that jeopardize revenue for traditional products, there are also technologies that can significantly lower costs.

You learn a lot from your customers, and when your customers are also your owners, you learn even more.

We should want our advertising to be compelling.

You can't just reprise the news. You have to have journalism that makes a point and you have to be in sync with your audience.

Yes, there may be some convergence to what you see on a screen that's different from the way you will experience a magazine in your hand, but there are lots of ways you can signal differences. Where native advertising and these other things get tricky is when the consumer can't tell the difference between edit and advertising.