Native advertising covers an awful lot of stuff. In many ways, it's just an extension of what in print had been called for years an advertorial.

I've always had an interest in geopolitics and macroeconomics.

I think there's still room for compelling voices to build up and get a great following.

We should want our advertising to be compelling.

There are newsweeklies that are dead. Some may still be walking, but they're dead.

If we can help an advertiser refine a message so it works for our consumers, we should be doing that, but at the same time, you never want to do it by confusing the customer about what the experience is. If we fail in that regard, we do our brand and our customers a disservice.

Just as there's some technologies that jeopardize revenue for traditional products, there are also technologies that can significantly lower costs.