You can't just reprise the news. You have to have journalism that makes a point and you have to be in sync with your audience.
Norman PearlstineI think there's huge room for a personality who can create a following, and that personality can be a person or a company.
Norman PearlstineYes, there may be some convergence to what you see on a screen that's different from the way you will experience a magazine in your hand, but there are lots of ways you can signal differences. Where native advertising and these other things get tricky is when the consumer can't tell the difference between edit and advertising.
Norman Pearlstine