We should want our advertising to be compelling.

If we can help an advertiser refine a message so it works for our consumers, we should be doing that, but at the same time, you never want to do it by confusing the customer about what the experience is. If we fail in that regard, we do our brand and our customers a disservice.

Yes, there may be some convergence to what you see on a screen that's different from the way you will experience a magazine in your hand, but there are lots of ways you can signal differences. Where native advertising and these other things get tricky is when the consumer can't tell the difference between edit and advertising.

I think there's huge room for a personality who can create a following, and that personality can be a person or a company.

I've always had an interest in geopolitics and macroeconomics.

We should want our advertising to be compelling.

There are newsweeklies that are dead. Some may still be walking, but they're dead.