We should want our advertising to be compelling.

Yes, there may be some convergence to what you see on a screen that's different from the way you will experience a magazine in your hand, but there are lots of ways you can signal differences. Where native advertising and these other things get tricky is when the consumer can't tell the difference between edit and advertising.

The technology is not only the way we change stories, but also changing the relationship to the consumer.

I think there's huge room for a personality who can create a following, and that personality can be a person or a company.

I tend to be more interested in the trend pieces than who got a licensing deal for sunglasses, but that's not surprising.

We should want our advertising to be compelling.

Native advertising covers an awful lot of stuff. In many ways, it's just an extension of what in print had been called for years an advertorial.