The issues for journalism and journalists, we see obvious places where presentation is very different in a digital space from traditional print. If you go to a New York Times homepage, you cannot get to a story about the Ukraine without a click-off on a banner ad or a slide show. They're not alone in that - you think you're clicking on a video about a news event and you have a 30-second ad that you have to watch before you can get to it.
Norman PearlstineNative advertising covers an awful lot of stuff. In many ways, it's just an extension of what in print had been called for years an advertorial.
Norman PearlstineThere are newsweeklies that are dead. Some may still be walking, but they're dead.
Norman Pearlstine