If we can help an advertiser refine a message so it works for our consumers, we should be doing that, but at the same time, you never want to do it by confusing the customer about what the experience is. If we fail in that regard, we do our brand and our customers a disservice.
Norman PearlstineYou can't just reprise the news. You have to have journalism that makes a point and you have to be in sync with your audience.
Norman Pearlstine