Communication, that's what I do. Advertising is the best way to communicate because you reach a lot of people. I still cant understand though, why people are shocked by something that obviously exists. Its like a family that avoids talking about its real problems.

Advertising agencies don't care about a better world in the end. They are servants of their client: what the client wants is what they get. Their only problem is to not lose the budget. I think its a shame because advertising is so boring and it can be so interesting. They should ask more artists to make interesting campaigns.

Pictures put you in front of a reality that most of the times you don't want to see, don't want to know about, don't want to get involved.

I want a better world, but also a realistic world. We can only create a better world by becoming realistic.

Communication has always been at the service of power. Michelangelo painted the Sistine Chapel for the Pope. Is it not an advertisement for the Church? I try to make the best pictures I can and sometimes they are used in advertising campaigns.

Women from fashion magazines, they hate other women. They like to tell other women they are ugly and often it works. Women's magazines are mostly about the outside and not about the inside. About make-up instead of arts and literature. Its such a shame.

We become very impressed when we get to look inside ourselves, into pictures. That's the relationship we have with pictures. Every picture is a piece of the inside of ourselves.