You ask me about my ex-wife? That is not polite. But I will answer. I got another wife now. Much younger, much nicer, much prettier. And so much more intelligent than Benetton.'

No matter what. I like to be different. Its not easy to work the way we want, because we have to deal with a lot of judgmental people, but we've always been in that position, so its nothing we cannot handle.

Communication has always been at the service of power. Michelangelo painted the Sistine Chapel for the Pope. Is it not an advertisement for the Church? I try to make the best pictures I can and sometimes they are used in advertising campaigns.

Advertising agencies don't care about a better world in the end. They are servants of their client: what the client wants is what they get. Their only problem is to not lose the budget. I think its a shame because advertising is so boring and it can be so interesting. They should ask more artists to make interesting campaigns.

I'm a photographer and my pictures are used in advertising campaigns. But I don't do advertising. Do you hear me? I take pictures. I'm not an advertising agency. I'm not an advertising man.

Pictures put you in front of a reality that most of the times you don't want to see, don't want to know about, don't want to get involved.

A photograph permits a first viewing, and then an individual reflection. It solicits participation, and encourages individuality in interpretation. Television is an autarchy, a dictatorship.