Each multiplex has screens allocated to each studio. The screens need filling. Studios have to create product to fill their screen, and the amount of good product is limited.
Orson WellesA maverick may go his own way but he doesn't think that it's the only way or ever claim that it's the best one, except maybe for himself. And don't imagine that this raggle-taggle gypsy is claiming to be free. It's just that some of the necessities to which I am a slave are different from yours.
Orson Welles