Small does of advertising result in nothing, obviously. It's like giving a sick person half the medicine he needs. It just causes more suffering. Give the whole dose, and the cure will be certain and decisive.

I am prouder of my title 'The Children's Friend' than if I were to be called 'The King of the World'.

Advertising is like learning - a little is a dangerous thing. If a man has not the pluck to keep on advertising, all the money he has already spent is lost.

If I shoot at the sun, I may hit a star.

Advertising is like learning - a little is a dangerous thing.

I never liked to work, I mean manual work.

There is no class of people in the world, who have such good memories as creditors.