I want people to understand that design is so much more than cute chairs - that it is first and foremost everything that is around us in our life.

Not all design is for the general good.

We live today not in the digital, not in the physical, but in the kind of minestrone that our mind makes of the two.

I consider video games a form of design that is amazingly important today and that is going to become even more important in the future, because it is a way we interact with machines and screens.

Elegance in objects is everybody’s right, and it shouldn’t cost more than ugliness.

Designers may be the true intellectuals of the future.

Good design is a Renaissance attitude that combines tech, cognitive science, human need and beauty to produce something.