Not all design is for the general good.

Designers stand between revolutions and everyday life. They’re able to grasp momentous changes in technology, science, and society and convert those changes into objects and ideas that people can understand.

Good design is a Renaissance attitude that combines tech, cognitive science, human need and beauty to produce something.

I consider video games a form of design that is amazingly important today and that is going to become even more important in the future, because it is a way we interact with machines and screens.

Designers need to be mavericks, because the best way to design a successful object is to pretend that either it never existed or that people will be able to have a new behavior with it.

People think that design is styling. Design is not style. It's not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need and beauty to produce something that the world didn't know it was missing.

I want people to understand that design is so much more than cute chairs - that it is first and foremost everything that is around us in our life.