Ugly design should be rejected, just like nonfunctional design is rejected, just like nonenvironmentally conscious design should be rejected. It's a value.

In an ideal world, social responsibility would be a prerequisite for design, and designers would vow to produce beautiful, useful, positive, responsible, functional, and economical things and concepts that are meaningful additions to—or sometimes subtractions from—the world we live in. Indeed, design deserves such thoughtful consideration.

Designers need to be mavericks, because the best way to design a successful object is to pretend that either it never existed or that people will be able to have a new behavior with it.

People think that design is styling. Design is not style. It's not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need and beauty to produce something that the world didn't know it was missing.

Be yourself, be in the moment, you’re going to be modern.

Ugly design should be rejected, just like nonfunctional design is rejected, just like nonenvironmentally conscious design should be rejected. It's a value.

Not all design is for the general good.