Ugly design should be rejected, just like nonfunctional design is rejected, just like nonenvironmentally conscious design should be rejected. It's a value.

Designers may be the true intellectuals of the future.

People think that design is styling. Design is not style. It's not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need and beauty to produce something that the world didn't know it was missing.

While an artist can choose whether or not to be responsive and responsible towards other human beings, by definition a designer must be.

Designers stand between revolutions and everyday life. They’re able to grasp momentous changes in technology, science, and society and convert those changes into objects and ideas that people can understand.

Small objects, like the Walkman first and then the iPod, create bubbles of space around us that enable us to have a metaphysical space that is much bigger than our physical space.

Designers need to be mavericks, because the best way to design a successful object is to pretend that either it never existed or that people will be able to have a new behavior with it.