Mission is at the heart of what you do as a team. Goals are merely steps to its achievement.

You can have the greatest strategy in the world but what is the point if no one cares?

Give people a convincing reason and they will lay down their very lives.

The risk of a business being hit by a low probability, high impact event is far higher than most boards realize because the number of potential wild cards is so great.

The future is about emotion: reactions to events are usually far more important than the events themselves.

Listen to your customers but don't (always) believe what they say-they know even less about the future than you.

Institutional blindness is a major threat to the future of all corporations.