All the most powerful speeches ever made point to a better future.

The promise of every product and service is a better life. Profits are the prize for delivering on the promise.

The Six Faces of the future are: Fast, Urban, Tribal, Universal, Radical and Ethical.

Give people a convincing reason and they will lay down their very lives.

The future is about emotion: reactions to events are usually far more important than the events themselves.

Motivation is a battle for the heart, not just an appeal to the mind. Passion is always an expression of the soul.

In banking or insurance trust is the only thing you have to sell.