Give people a convincing reason and they will lay down their very lives.

Listen to your customers but don't (always) believe what they say-they know even less about the future than you.

Motivation is a battle for the heart, not just an appeal to the mind. Passion is always an expression of the soul.

The future is about emotion: reactions to events are usually far more important than the events themselves.

If happiness could be bought, we'd probably be unhappy at the price tag. If only the secret of happiness was as simple as getting wealthy and spending more.

Institutional blindness is a major threat to the future of all corporations.

The promise of every product and service is a better life. Profits are the prize for delivering on the promise.