Casual to me implies a lack of care or thought.

I loved the filthy, gorgeous rawness of Charles Jeffrey. You just wish you could be young enough and cool enough to be part of his gang. That's what fashion's all about.

Stay true to yourself because at the end of the day you can't lie to yourself.

Work really hard, think carefuly about how you spend every penny, and be absolutely true to your own vision of your clothes and your brand. It has to be personal.

I think we like to romanticise about past eras, and for sure there have been great ones (like the 1820s maybe, or the 1530s) but I don't think London has ever been more culturally and sartorially rich as it is now.

The tailoring may be a softer, more draped, but I don't believe it's any less smart. For sure it feels more relaxed, it's a different kind of elegance, but I'd never call it casual.

The mistake many people make when they go to a bespoke tailor is they often think they need to do something special - either an interesting design feature, or a particularly interesting or unique-looking cloth. I say do the opposite. Stick to something really simple, because this will be a suit that you will really want to wear, so start with something very straightforward and you will get an enormous amount of joy wearing it.