Casual to me implies a lack of care or thought.

I don't make cocktails with whisky. I'll always drink it with a little bit of water. I love Negronis early on, but for me drinking whisky is something I do at the end of an evening. It's a midnight-to-3-a.m. drink for me.

Stay true to yourself because at the end of the day you can't lie to yourself.

In a funny way I think social media is making people less rather more experimental. People are too worried about looking good all the time. When I grew up you could get it all horribly wrong and it didn't matter, there was no record.

The mistake many people make when they go to a bespoke tailor is they often think they need to do something special - either an interesting design feature, or a particularly interesting or unique-looking cloth. I say do the opposite. Stick to something really simple, because this will be a suit that you will really want to wear, so start with something very straightforward and you will get an enormous amount of joy wearing it.

Casual to me implies a lack of care or thought.

I'm an advocate for buying few, but very good quality pieces of clothing, and if you do that you need to take care of them.