Stay true to yourself because at the end of the day you can't lie to yourself.

I'm an advocate for buying few, but very good quality pieces of clothing, and if you do that you need to take care of them.

I like making sure that I've got a decent haircut, my beard's a decent length. I trim it once a week and that's all I need to do. Also, shoes polished. Just put yourself together properly. It's about self-respect, but it's also about having a bit of respect for the people you're interacting with on a daily basis.

I don't make cocktails with whisky. I'll always drink it with a little bit of water. I love Negronis early on, but for me drinking whisky is something I do at the end of an evening. It's a midnight-to-3-a.m. drink for me.

I think we like to romanticise about past eras, and for sure there have been great ones (like the 1820s maybe, or the 1530s) but I don't think London has ever been more culturally and sartorially rich as it is now.

I think you have to humble yourself before the process of starting and running a business. Only the incredibly fortunate achieve their success quickly. Most people, it takes many many years of incredible hard work, and many periods of severe poverty, and it kind of makes it all the better.

Stay true to yourself because at the end of the day you can't lie to yourself.