Winning was such as confidence boost, and fashion is a lot about confidence.

I'm an advocate for buying few, but very good quality pieces of clothing, and if you do that you need to take care of them.

I think you'd have to be a pretty brave man to say "never go out of style," but men's suiting has been relatively stable for 100 years now. The single-breasted, two-button gray flannel suit, you could've worn it in exactly the same cut, shape and fabric in 1910 as you wear it in 2010.

I think we like to romanticise about past eras, and for sure there have been great ones (like the 1820s maybe, or the 1530s) but I don't think London has ever been more culturally and sartorially rich as it is now.

Work really hard, think carefuly about how you spend every penny, and be absolutely true to your own vision of your clothes and your brand. It has to be personal.

Stay true to yourself because at the end of the day you can't lie to yourself.

The tailoring may be a softer, more draped, but I don't believe it's any less smart. For sure it feels more relaxed, it's a different kind of elegance, but I'd never call it casual.