Everybody wants to be good, but not many are prepared to make the sacrifices it takes to be great.

It's better to regret what you have done than what you haven't.

Advertising gets such a bashing from the world. At parties you are always asked, 'Aren't you just selling people things they don't want?

We are always waiting for the perfect brief from the perfect client. It almost never happens [...] Whatever is on your desk right now, that's the one. Make it the best you possibly can.

If you always make the right decision, the safe decision, the one most people make, you will be the same as everyone else.

Great people have great egos; maybe that's what makes them great.

Do not put cleverness in front of the communication.