I watch TV more than I used to, and the commercials don't impress me. The standard of execution is very high, but the standard of ideas is appalling.
Do not put cleverness in front of the communication.
If you always make the right decision, the safe decision, the one most people make, you will be the same as everyone else.
having too many ideas is not always a good thing.
Life's all about 'me' anyway
It's better to regret what you have done than what you haven't.