Too many people spend too much time trying to perfect something before they actually do it. Instead of waiting for perfection, run with what you go, and fix it along the way.

I watch TV more than I used to, and the commercials don't impress me. The standard of execution is very high, but the standard of ideas is appalling.

Everything we do we choose. So what is there to regret? You are the person you chose to be.

It's never the next brief, it's ALWAYS THIS brief .

It's better to regret what you have done than what you haven't.

Advertising gets such a bashing from the world. At parties you are always asked, 'Aren't you just selling people things they don't want?

Everybody wants to be good, but not many are prepared to make the sacrifices it takes to be great.