Do not put cleverness in front of the communication.
Everybody wants to be good, but not many are prepared to make the sacrifices it takes to be great. To many people, being nice in order to be liked is more important. There's equal merit in that, but you must not confuse being good with being liked.
Do not seek praise. Seek criticism.
It's never the next brief, it's ALWAYS THIS brief .
Do not covet your ideas.
i wish means: would it be nice if.. i want means: if i want it enough i will get it.