Do not put cleverness in front of the communication.

Too many people spend too much time trying to perfect something before they actually do it. Instead of waiting for perfection, run with what you go, and fix it along the way.

Do not put cleverness in front of the communication.

There are rules in advertising, and those rules are self-imposed by the client companies because they don't want their products to be seen as dishonest.

We are always waiting for the perfect brief from the perfect client. It almost never happens [...] Whatever is on your desk right now, that's the one. Make it the best you possibly can.

Everybody wants to be good, but not many are prepared to make the sacrifices it takes to be great.

If you can't solve a problem, it's because you're playing by the rules