Your vision of where or who you want to be is the greatest asset you have. Without having a goal itโs difficult to score.
I watch TV more than I used to, and the commercials don't impress me. The standard of execution is very high, but the standard of ideas is appalling.
It's never the next brief, it's ALWAYS THIS brief .
When it can't be done, do it. If you don't do it, it doesn't exist.
The world is what YOU think of it, so think of it DIFFERENTLY and your life will change.
Do not covet your ideas.